The Story Behind The Words
Northbound Creative was founded on a simple belief: great writing is the foundation of great marketing. I partner with businesses to create content that resonates, ranks, and converts.
Writing with intention
Too much business content feels generic; written to fill space, not to make an impact. I started Northbound Creative, powered by MadlyMadeMedia, because I knew there was a better way.
Every piece I create begins with understanding: your brand, your audience, your goals. From there, I craft content that sounds like you, speaks to the people you want to reach, and drives the results you care about.
Whether it's a monthly newsletter, a series of blog posts, or a full website rewrite, I bring the same level of care and craft to every project. Because I believe your words are worth getting right.
What Guides Our Work
Clarity First
I believe the best content is content that's easy to understand. No jargon, no fluff; just clear writing that gets results.
Built for Growth
Every word is written with purpose. I create content that doesn't just look good, but drives measurable business outcomes.
Genuine Partnership
I take the time to understand your brand, your audience, and your goals. Your success is my success.
Why I started Northbound Creative
I started Northbound Creative to gain more real-world experience while I'm in college. The profits I make primarily go toward helping me gain more real-world experience, so I can come out of college ahead of the game.
Marketing Intern
Started as a marketing intern at Performance Toyota and Performance Volvo, working primarily in social media before expanding into analytics, SEO, newsletters, blog articles, and web copy.
Pro Tennis Challenge
Through Performance Volvo, I had the opportunity to work at a professional tennis tournament, interviewing top-ranked ATP players, marketing the event, and learning the sport inside and out.
Marketing Lead & Magazine Creator
Now the marketing lead for this year's tournament, and the designer, editor, and creator of its first annual magazine. I also write Match Point, a monthly newsletter that has reached international audiences, and make the tournament website interactive for fans, writing blogs that tell the stories people often overlook.
Florida Gulf Coast University
Starting at FGCU this fall, majoring in Marketing with a minor in German. Profits from Northbound Creative help me gain more real-world experience so I can come out of college ahead of the game.
Aiming for Manchester
As a big sports fan, my goal is to attend Manchester City's undergraduate summer program. The four-week program covers the global sports industry from every angle. Going to the program in Manchester will help me learn skills I can apply not only to upcoming tennis tournaments, but also to everyday marketing. A portion of Northbound Creative's profits go toward making it happen.
Foundations of the Global Sports Industry
Explore how Manchester City leads on and off the pitch, connecting with fans worldwide while staying rooted in Manchester's vibrant community.
Cross-Cultural Leadership & Strategy
Step into the shoes of global sports leaders, navigating cultural differences, building high-performing teams, and applying leadership strategies that win anywhere in the world.
Financial Management & Marketing
Get under the hood of football's financial engine, from sponsorships to global campaigns. Includes a trip to London to explore the legacy of sport at Wimbledon and Hampton Court Palace.
Innovation, Legacy & The Future of Sport
Dive into what's next: smart stadiums, E-sports, digital fan engagement, and data-driven strategy. Explore how to lead the change in the beautiful game.
Let's Create Something Together
We'd love to hear about your project and how we can help.
Get in Touch