Work That Speaks for Itself
A selection of newsletters, ads, and web content created for real clients and real audiences.
Match Point — May 2026 Edition
The inaugural edition of Match Point, a monthly newsletter for the Performance Volvo Cars Pro Tennis Challenge. Covers website updates, an athlete spotlight on ATP player Billy Harris, the latest tournament articles, and insider tournament info. Reaches an international audience.
Performance Volvo Pro Tennis Challenge — Tournament Ad
A promotional advertisement created for the Performance Volvo Cars Pro Tennis Challenge presented by ellesse. Designed to drive awareness and attendance for the August tournament, featuring professional photography and bold, event-driven copy.
MadlyMadeMedia — Brand Reintroduction Guide
A six-page brand guide for MadlyMadeMedia, the parent brand behind Northbound Creative. MadlyMadeMedia is my personal social media page where I share the fun, unfiltered moments from my life that don't fit the aesthetic of a main-account post: Meta Glasses POV shots, behind-the-scenes content, and everyday adventures. This guide reintroduces the brand and sets the tone for its next chapter.
The Challenge — Official Tournament Magazine (Summer 2026)
The official 32-page magazine for the Performance Volvo Cars Pro Tennis Challenge, Summer 2026. Served as Marketing Lead and Editor. Wrote feature articles covering the tournament's history, sponsor spotlights, community beneficiaries, player journeys, and the technology behind the event. Also authored the Editor's Note.
Performance Volvo Cars Pro Tennis Challenge — Website
The official tournament website, built to engage fans with interactive features including a player map, a "What Type of Tennis Fan Are You?" quiz, tournament photography, and blog articles telling the stories behind the sport.